Boosting progressive profiling: setting up after-purchase rewards in your eCommerce

Introduction
Boosting progressive profiling: setting up after-purchase rewards in your eCommerce

Obtaining valuable information from our clients is not an easy task, and sometimes we will need to offer something in exchange for valuable data for our marketing and sales teams.

Offering coupons or discounts is an effective solution to promote progressive profiling, and it will take less effort than you imagine, if you already have an API to generate coupons. Discover here how you can integrate and secure this use case with Arengu.

Add a new flow to your own checkout

To include this feature in your own checkout process, you just need to create an after submission flow, like the one you can see in the picture below.

Simply include an 'HTTP request' action to make a petition to your coupon generation API, and send a code by email, using native actions, and simply referencing the coupon code variable, which you can take from a drilldown.

To integrate SendGrid and MailJet services will also take you a few minutes, because you will only need to get the API Key and the Secret Key from your account, and paste them in the native action of your choice. Once this is working, simply publish it without deploying.

This is all you need to promote progressive profiling from your eCommerce, but do you know how to make it more sophisticated?

Check customer's profile information

You can use a flow like this to get the available profile information that exists about the user in your database and, based on that data, to decide whether or not to send the coupon in exchange of the data that we don't have.

This flow will allow you to get the available profile information that exists about the user in your database and, based on that data, to decide whether or not to send the coupon in exchange for the data that we don't have.

You can also determine how long elapses between the purchase and this check, using the 'Delay' action. Remember that you can send any type of HTML content with our Mailjet and SenGrid native actions. That depends on your marketing  strategy!

Sophisticate the flow, with conditional logic

Easily create branches to send different emails and rewards, based on specific customer data that is missing to complete in your database, by using 'If/then condition' actions. You can nest these actions as you need.

For example, you can define different discounts based on the relevance of the data you lack and how useful it is for your marketing and sales team.

To update and to iterate through this process will be very fast and easy: with Arengu, you will be able to publish changes instantly, without deployment.

Avoid fraud with user verification

If you've ever launched this type of campaign, you won't be surprised to see how some customers will use fake accounts to benefit several times from the same discount.

Verifying a customer's email or phone number, and even linking them, is one of the most common ways to solve it. With Arengu, you will be able to create custom verification methods in minutes, to easily and safely avoid this type of cheats.

Do you want to try it? Sign up for free or schedule a demo with our team! And if you still don't know how much dev time you can save, take a look at all the use cases. Fully editable templates are available for the most common cases, check them out!

Author

Andrea L. Lozano

Social Media & Content Specialist.

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