Knowing without asking: 3 types of data enrichment to implement on forms

Knowing without asking: 3 types of data enrichment to implement on forms

In previous blog posts, we have seen how data enrichment can help you get more and better data out of your users. And even how data enrichment can increase conversion rates! But, how exactly can we implement data enrichment?

Nowadays, there are tons of ways of getting information without asking for it. So, why bothering your users with badly-timed questions when you can just get smarter forms? Today, we'll guide you into three different types of data enrichment. And yes, all of them are available in Arengu! 😉

3 types of data enrichment you can implement in forms

Forms have become much more than simple fields to be filled. You can complement them with third-party integrations, create smarter flows, or even add conditional login to trigger different responses to different users.

Data enrichment is one the traits that can mark the difference between a simple form and a smart form. If you want to evolve your forms, take a look at these 3 types of data enrichment: social login, data enrichment tools or hidden fields.

1. Signup or login systems with a social provider

Social login is beyond popular — we started seeing it more than a decade ago and it looks like it's here to stay. This login system allows users to signup or login without creating an account, setting a password, etc. This option takes information out the selected social provider and logs the user in automatically and with just one click.

Apart from the obvious frictionless benefits, social login comes with an extra advantage: data. Using a social login as a registration system can get you personal information about your new users. This information comes from the social provider itself, and it can bring you advantageous data, like interests, gender, age, marital status, location, and so on so forth.

Adding this magic social login button is a great idea for any online business that requires a registration form. Offering users different signup options is always favorable!

Social login: A type of data enrichment to get info about users

What we love about social login

One-click signup or login. Users create tons of new accounts every once in a while, hence the importance of offering one-click solutions that ease this pain.
Personal information about the user. Normally, social providers offer personal information about the user. This may depend on what the user shared with the social provider or even on the scopes you set for the signup or login. In general terms, you can get basic personal data to profile your buyer personas or audience.
✅ User verification.
Apart from offering a one-click solution and gathering data, you can verify your users without adding additional steps to the flow.
✅ Easy implementation. With Arengu, all you have to do is select the social login button and drag it in you form. Creating registration forms or login forms with social login buttons takes no code and its setting is as simple as it can get.

2. Integration with data enrichment tools

When you want to get even more and better data, data enrichment tools can be your best allies. While social login can offer great personal data, it doesn't go any further than that. Data enrichment tools are instruments specialized in getting precise data, normally out of the user's email.

We'll illustrate this option with a real example. Clearbit is a well-known data enrichment tool that explores the user's email and offers you information related to the person (if it's a private email) or the company (if it's a company email).

Data enrichment tools can provide you with advanced information, such as the revenue of the company, the number of employees, the number of followers of a user, and many other types of data!

What we love about data enrichment tools

Advantageous information about the person or the company. While other data enrichment solutions end in personal information, tools like Clearbit can get you corporate info you can use to scale your sales pipeline (among others).
Frictionless data source. One of the great things about this solution is nobody has to know about it! Integrating your Arengu form with Clearbit doesn't reveal that you're using this tool. This is particularly interesting in order not to disturb the user. With so many user accounts being created at all times, shorter is better. And what's better than asking the user only for their email?
Easy integration. Data enrichment tools are generally API-based systems, that you can integrate easily with your own systems. Yet, with Arengu it is an even easier process, since native actions are offered for this matter. Simply select the Clearbit native action you want to use, and your form will be ready to go!

3. Hidden fields

Hidden fields are values that you can collect and that remain out of sight for the user. You can use them to collect information or to use info that you already have. This method allows you to add hidden fields to your forms, without your users seeing them, that will be automatically populated and will return that piece of info after the form is submitted.

This method is frequently used with UTMs, Google's tracking system in URLs. With them, you can set names to each of your  marketing efforts (medium, sources, or campaigns, among others) and know afterwards where your traffic comes from. Other popular use cases imply promo codes, referrals, and so on and so forth.

With Arengu, you can easily set them in the Forms editor and find all the relevant information in the Submission tab, as you can see in the image below. Here, you will be able to see hidden fields, but also meta data that may be useful to target your audience better.

Data enrichment types: Hidden fields to pass information

What we love about hidden fields

Optimize sales. Tracking and defining your audience is positive when it comes to increasing conversion rates. With hidden fields, you can optimize the costs you invest in marketing campaigns and see how your numbers just keep growing,

Frictionless usage. Like the options we already seen, hidden fields stay out of the users' sight, which means you won't be bothering them with unnecessary questions that produce friction.

Easy implementation. Implementing hidden fields takes only a few clicks in Arengu. Remember to add them when you're designing your form and they will do their work!

Integrating data enrichment in your forms

As we have seen, you can implement all these data enrichment action in your Arengu forms. But there's more! Arengu allows you to create intricate and complex forms with no effort and low code. This means you can implement all these actions, but also complement them with any other action you can imagine.

For instance, after gathering all this useful data, you probably want to update your CRM, don't you? With Arengu, you can automate this action and your CRM will be always up-to-date with top notch data. Or maybe you want to notify a team member? You can do so too by integrating your Arengu form with internal comms tools or email sending tools. And what about adding conditional logic? You can create dynamic forms and display different forms according to the data you have gathered.

Start exploring all these options (and way more!) by registering for free in Arengu. Give it a try and let us know what you think, or schedule a demo with our team to learn all you can do with Arengu. We hope to hear from you!


Ana Vilar García

Marketing Specialist at Arengu

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