7 benefits of implementing social login in forms with Arengu

Introduction
7 benefits of implementing social login in forms with Arengu

Social login is probably the most popular one-click solution for logins and signups. It's familiar, it's easy to use and it's beneficial both for users and companies.

This onboarding system is present in most platforms and websites, but what is so great about implementing it with Arengu? Take a look and discover how to save time and build more flexible signups.

7 benefits of adding social login with Arengu

Social login has tons of benefits. You just have to think in your own experience as a user to realize it is a rather smooth process in a world loaded with registration forms. Social signup and login implementation will help you boost your conversion rates, but there's even more! Take a look at the benefits of having a social login button and learn what perks you can benefit from by using Arengu.

1. Better conversion rates: Less friction boosts your numbers

Social login or social signup allows registration with just one click. One-click signup or one-click login speed up any registration process, which leads to better conversion rates. Social login is one of the main best practices when it comes to click rate optimization (CRO). If you are trying to improve your rates, you definitely should go for social login implementation in your forms.

Let's take a look at some social login statistics:
According to CXL, 77 % of users believe social login is a good registration solution, and 86% of users are annoyed by having to create additional accounts.

2. Data verification: Get real users

With social login implementation, you can be sure you're getting real users, instead of bots or spam accounts. Email verification is implied in a social login process, therefore you will be automatically adding an extra layer of security.

Data verification is crucial to any lead acquisition site, e-commerce, and practically any digital business you can think of. Verifying your users' identity helps you clean up your metrics (get rid of invalid leads, for instance) and adds an extra layer of security to the whole process (getting rid of spam accounts or bots, for example).

3. Data enrichment: Get useful information for your business

With a social login system, you can benefit from the social media itself. Either if you choose Facebook, Google or LinkedIn social login, you can enrich your user's profile with the information incoming from the chosen network.

Logging in with a social network will complement your user's information with their pre-existing information coming from their social network. This will add interesting data to your database, such as interests, age, gender, date of birth, location, etc. Depending on what kind of business you run, you can choose which data is required.

4. Flows customization: Create made-to-measure registration forms

With Arengu, you can completely personalize the logic behind every step of the form. Not only can you easily add a social signup or login to your registration forms, but you can also customize the rest of the registration process.

You can add any extra step to your forms to get a completely personalized form (with its flows).

5. Dynamic redirects: Automatically redirect users after social login

One of the trickiest aspects of social login (from a technical point of view) is the redirection from the social form to a certain page. While most of the social login implementation systems imply a manual selection for your redirects, with Arengu this has become an automatic process.

Forget about choosing manually every single page for the access token authorization. This manual process is time consuming and opens the possibility of human mistakes, resulting in a lot of friction and frustration for the user. With Arengu, you can create user-specific redirects after they log in. Add dynamic redirects to your social login system and save valuable developing time.

6. Implement social login without code

Arengu is a low-code tool that allows you to build any kind of form and its logic without coding skills. If you're looking to save development resources, Arengu can help you build your forms, including social sign up or social login, with no code.

To do so, you just have to use the drag-and-drop editor. On the fields sections, you will find the social login buttons, that you can easily drag and drop on your form, having a preview of how your form looks.

After placing your social login buttons, you just have to properly fill in the settings sections: you will need the app ID, and the scope parameter. You will find both keys on the social media provider settings. As for the scope parameter, this will allow you to select what permissions will have to be granted in order to access certain data.

7. Add your social buttons anywhere: Social login in PHP, Angular, React Native, WordPress...

Arengu is the perfect tool if you don't have coding skills. Yet, if you are a developer, you will be glad to know Arengu's social login (and any other form feature) can be embedded into any website, regardless of the programming language or framework you're using. Even if you want to add social signup and login in a WordPress page, you can do so by using Arengu.

If you're searching for a social login in PHP, Angular, React Native, JS, HTML, CSS or even for WordPress, you can easily create it by using Arengu. Just create your form with the social login button and settings on it. After it is created, you can just embed it wherever you need it, with two lines of code.

Does it sound good? Try it and see if for yourself! Register for free or schedule a demo with our team to learn everything about Arengu!

Author

Ana Vilar García

Marketing Specialist at Arengu

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