Customer onboarding is one of the main ways to drive business to growth and success..if not the only way as it can make or kill your business. Most people think once customers sign up, you’ve captured a new lead. However, that’s not always the truth. Just because someone signs up doesn’t mean your work stops there. There’s a journey to guide your customers through and make sure they are always happy. The experience they have through different stages of the journey will define your brand.
At Arengu, we help build all type of forms, and we provide the tools so you can build various forms for all purposes. One of the most common forms for WordPress form plugins is the contact form. Makes sense. Contact forms are one of the most necessary forms out there because they truly capture valuable information your audience wants to share with you (the creator of the site).
Almost every site you visit has a contact form. And if they don’t, then I don’t know in what world they live in, probably the 1900s (before the internet even existed). A contact form is a must to keep up with today’s world. Especially, to know what interests your users have and to listen to what they have to say.
It all starts with having a good brand and a good product. And a lot of well-thought strategies and campaigns to get exposure. Imagine building the world’s fastest car with projections of being a hit, but if no one sees it, no one cares for it. In order to capture leads, you must be present, with a sharp offer, a suitable target, and a knack for building and maintaining relationships with your customers.
Speaking about customers, know where your audience searches from, and then ask yourself do I have landing pages there? To capture leads, you should use basic channels such as social media, website, blog, and have Adword campaigns.
Form abandonment is a very common practice among users. When forms don’t follow a specific structure or make it easy for users to sign up, there’s a high chance users will abandon the form.
As it turns out, email marketing is one of the most popular and influential marketing channels for businesses despite the rapid increase of other channels. However, there’s a reason why it’s one of the most effective marketing mediums, it works! It’s an easy and effective way to keep customers informed.
Do you feel like you are making the most of your CTR? or are you hardly making your CTR goal? If you want to boost your Click-through rates, you probably need to get on the bandwagon and get a better understanding of how it works and how to create a marketing campaign that works.
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