5 signup form best practices to provide a clear road to conversion

5 signup form best practices to provide a clear road to conversion

If you want to convert, signup forms must be easy and intuitive in their use and fulfillment for your users, otherwise you’ll make them quit.

Yes, that is the premise we live on upon Arengu; with the commitment of boosting your sign-ups through an easy process building interface, we know that using the right tool leads to less resource wasting, and eventually that itself leads to more time for strategic process design, focused on conversions.

However, you know that even the smartest tool won’t work out if you leave the best practices out of the equation. That’s why we have managed to integrate within this article a total of 5 signup form best practices, considering from the design to the execution phases – please read further.

The value factor

Let’s start from the scratch: a signup form has no meaning unless it offers some value for its users. Since data privacy is one of a complex topic now a days, users are much more aware that “giving away” their personal data has to be in exchange for something meaningful.

That’s why one of the signup form best practices has to be to start at designing it from the value proposition. This last depends mainly on your business or industry; for example, a marketing agency would normally try on obtaining leads through a contact form, whereas an event ticket vendor would focus on levering up a bigger audience through registration forms.

So, merely, you have to think and answer to yourself or your team: What’s the main purpose to design and put into action that signup form? Once you have the answer, it’s safe to proceed.

Keep it simple

Forms must be fulfilled – that’s their reason to be. A big mistake, done by many agencies and companies worldwide, is trying to integrate within just one signup form a big set of fields and requirements; otherwise meant, a complex signup form will just make users abandon the process.

For example, an email subscription form at its best would normally ask out for the user’s email itself, or a lead signup form would require just an email and the user’s first name – but that’s all.

You have to think about signup forms as mere gateway to customer-user relationship, so don’t try to be overwhelming on trying to gather a ton of data from the start – you can later compliment this information in your database (if required) during on-boarding processes.

Captchas, Don’t do it

Everybody hates SPAM, but Captchas are not the best solution to integrate within your signup form if you are trying to gather users’ data. Trust on your data to a provider which is able to store securetely and Spam-free

Our platform is able to do that because we inject the form at the moment that the page is loading, so, more than 90% of spambots can’t read the form.

Copy matters, a lot

Content need context, or is it the other way? It doesn’t really matters, because what you have to know is that for users to convert at your signup form, the text within has to be attractive and clear.

Normally, you will have three small but clear spots to integrate some persuading copy: the header, the description and the call to action; the first one has to describe the main action to be done, whereas the second can provide a small summary to leverage the “selling process” – typically, the third one will have to compliment the principal objective previously stated:

As you can observe in the image above, the purpose is clear – the account creation process is free; this last word (“free”) is present within the header and the call to action button, and the description supports the main idea (“No credit card required”).

Next steps have to be clear

Last but not least, what’s next has to be quite clear. After the user enters its data, the consequent steps have to develop trust within itself towards the brand or organization that just “taken” a bit of personal information.

It may be a thank you message, a link to downloadable content, a redirection to another URL, or eventually a mix all of these ones; what has to be a must for you is to provide a clear “next steps” path so both parts are equally satisfied.

Test out these signup form best practices at Arengu

Are you ready to boost your sign-ups? Try Arengu free, no credit card is required and the set-up is fast as lightning. Also, you may want to subscribe to our newsletter to get top notch tips and recommendations for better conversion strategies. And remember to check out our guide on how to create your first form using Arengu


Iván Enríquez

Helping companies to growth their leads. Passionate about Digital Marketing

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